Price Reduction On Specialty/Personalized License Plates

Posted by Staff | @CorridorNews | @Corridor_Sports

Austin TX: The Texas Department of Motor Vehicles approved a price reduction on specialty license plates bought through the state’s official vendor, MyPlates.com.

MyPlates.com President Steve Farrar said in a news release that “price is often cited” as the main reason why more motorists have not bought the specialty license plates. The hope is that a cost cut will boost sales. Customers will see a savings of $45 on a one-year personalized plate, for example.

The Texas Department of Motor Vehicles has also approved the introduction of a new three-year pricing option for the specialized plates.

“One of the most common lease terms for a vehicle is three years,” Farrar said. “So we wanted to offer a plate term option that could match the same period.”

The new prices took effect on Monday.

MyPlates.com is entering its second five-year contract with the state to market the specialty license plates. Since November 2009, Texans have bought more than 213,000 specialty plates from the company, generating more than $27 million for Texas’ general fund.