Filling Easter Baskets? Use These Top 10 Jelly Bean Flavors

Did you know that Americans gobble up more than 16 billion (with a B) jelly beans on Easter?

By Clair Robins

Did you know that Americans gobble up more than 16 billion (with a B) jelly beans on Easter? Well, now you do. Since Easter is almost here, and National Jelly Bean Day is coming up on April 22nd, the CandyStore got curious about which jelly bean flavors people love most.

Using the jelly bean sales data from the last 10 years and SurveyMonkey and Facebook polls of over 12,000 candy customers and followers, they ranked the most loved jelly bean flavors in all 50 states and the 32 most popular flavors nationally.

The CandyStore weighted sales and survey data at 90/10 respectively, and favored recent sales data over older data. Here are their results.

National Ranking

We ranked the top 30 jelly bean flavors rankings across the country based on over 12,000 votes and over a decade of jelly bean sales data.

Source: 10+ years bulk candy sales data from
There is a new king in town this year. Last year, Black Licorice was the top Jelly Bean, but it has been unseated!

#1 Buttered Popcorn

Yes, it’s polarizing. But it’s also America’s number one favorite jelly bean flavor. Thousands of people love this smooth, salty and savory jelly bean the best, while others scrunch up their noses when it’s mentioned. Some even write nasty comments about it in their survey form… :) But when the results were tallied, more people loved buttered popcorn flavor than any other.

#2 Black Licorice

Black licorice was one of the original Jelly Belly jelly bean flavors back in the 1970s and reigned supreme as the #1 favorite …until this year. It’s a classic.

#3 Cinnamon

Some like it sweet, some like it spicy. According to over 12,000 Americans and data, cinnamon is now the country’s third favorite jelly bean, up two whole spots over last year. That’s a big jump!

Have you noticed that none of the top three are sweet or fruity flavors? That surprised us.

#4 Watermelon

Refreshing watermelon jelly beans are irrefutably delicious. That’s why we’re not surprised this classic jelly bean flavor is the fourth most popular in America.

#5 Cherry

Cherry jelly bean, you’re still doing pretty well for yourself as far as popularity goes. Jelly Belly actually reports that cherry was the jelly bean of choice for over 20 years until buttered popcorn usurped its throne. However, cherry made a bit of a comeback in 2003 and outshone buttered popcorn once again.

According to the American people who shop at our online candy store and those took our survey, it looks like for now cherry is in buttered popcorn’s shadow yet again. Better luck next year, cherry!

#6 Pear / Juicy Pear

This light, sweet, and delicate flavor has proven itself to be a crowd fave. If you haven’t given juicy pear jelly beans a chance, grow a pear and try some!

#7 Orange

Orange you glad the candy industry invented orange flavored jelly beans? We sure are! And so are the thousands of people who voted orange flavored jelly beans as their all-time favorite.

#8 Green Apple

People can’t get enough of the sour pucker of green apple jelly beans. These tiny beans explode with juicy apple flavor in ways people never tire of.

Ok, we’re really making up for the lack of fruity flavors in the top three now!

#9 Toasted Marshmallow

Americans want to know if they can have s’more toasted marshmallow jelly beans. That’s because they love them tremendously! This ninth favorite jelly bean tastes wonderful when mixed with chocolate jelly beans or when it’s eaten by itself.

#10 Coconut

If you like piña coladas, then you’ll adore coconut jelly beans. These creamy and sweet treats have people going nuts over them.
Top Jelly beans Flavors from CandyStore.comSource:


State Rankings

There are state birds, state flowers, and now state jelly beans for hard core candy fans! See which jelly bean flavor ranks highest for your state.


Everything is bigger in Texas—including the appetite for buttered popcorn flavored jelly beans! When this buttery, savory bean is paired with brisket, barbecue, and other umami flavors Texans love, it tastes divine.

To see the full list of the jelly bean flavor ranking and the favorite flavors by all 50 states, check out the full report here.


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